1.1 Buyer
Official name: Nacka kommun
Legal type of the buyer: Regional authority
Activity of the contracting authority: General public services
KFKS-2025-00764 - Upphandling PR-konsulttjänster
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Sweden: Advertising and marketing services
Upphandling PR-konsulttjänster
Contract or concession award notice – standard regime
1. Buyer
2. Procedure
2.1 Procedure
Title: Upphandling PR-konsulttjänster
Description: PR-konsulttjänster
Procedure identifier: dec50fa0-7dca-4f74-944d-9e1257ec193e
Internal identifier: KFKS-2025-00764
Type of procedure: Restricted
The procedure is accelerated: no
2.1.1 Purpose
Main nature of the contract: Services
Main classification (cpv): 79340000 Advertising and marketing services
Additional classification (cpv): 79341100 Advertising consultancy services
Additional classification (cpv): 79342000 Marketing services
2.1.2 Place of performance
Country subdivision (NUTS): Stockholms län (SE110)
Country: Sweden
Additional information: -
2.1.3 Value
Estimated value excluding VAT: 5 000 000 Swedish krona
2.1.4 General information
Legal basis:
Directive 2014/24/EU
5. Lot
5.1 Lot: LOT-0001
Title: Upphandling PR-konsulttjänster
Description: PR-konsulttjänster
Internal identifier: Upphandling PR-konsulttjänster
5.1.1 Purpose
Main nature of the contract: Services
Main classification (cpv): 79340000 Advertising and marketing services
Additional classification (cpv): 79341100 Advertising consultancy services
Additional classification (cpv): 79342000 Marketing services
5.1.2 Place of performance
Country subdivision (NUTS): Stockholms län (SE110)
Country: Sweden
Additional information: -
5.1.3 Estimated duration
Start date: 04/05/2026
Duration end date: 03/05/2030
5.1.5 Value
Estimated value excluding VAT: 5 000 000 Swedish krona
5.1.6 General information
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): yes
5.1.7 Strategic procurement
Aim of strategic procurement: No strategic procurement
5.1.10 Award criteria
Criterion:
Type: Quality
Description: Pris och kvalitet
Description of the method to be used if weighting cannot be expressed by criteria: Pris och kvalitet
5.1.15 Techniques
Framework agreement:
Framework agreement, without reopening of competition
Information about the dynamic purchasing system:
No dynamic purchase system
5.1.16 Further information, mediation and review
Review organisation: Förvaltningsrätten i Stockholm
Information about review deadlines: Se upphandlingsdokumenten
Organisation providing additional information about the procurement procedure: Nacka kommun
Organisation providing more information on the review procedures: Förvaltningsrätten i Stockholm
6. Results
Approximate value of the framework agreements: 5 000 000 Swedish krona
6.1 Result lot identifier: LOT-0001
At least one winner was chosen.
Framework agreement:
Re-estimated value of the framework agreement: 5 000 000 Swedish krona
6.1.2 Information about winners
Winner:
Official name: Marczak Utterström Communications
Tender:
Tender identifier: 4
Identifier of lot or group of lots: LOT-0001
Subcontracting: Not yet known
Contract information:
Identifier of the contract: Contract 256284 (0001)
Date on which the winner was chosen: 13/04/2026
Date of the conclusion of the contract: 06/05/2026
6.1.3 Non-winning tenderers:
Tenderer:
Official name: Strandberg & Haage AB
Tenderer:
Official name: Prime Public Relations i Sverige AB
Tenderer:
Official name: Obeya AB
Tenderer:
Official name: Andréasson Public Relations ANPR AB
6.1.4 Statistical information
Received tenders or requests to participate:
Type of received submissions: Tenders
Number of tenders or requests to participate received: 5
8. Organisations
8.1 ORG-0001
Official name: Nacka kommun
Registration number: 212000-0167
Postal address: Granitvägen 15
Town: NACKA
Postcode: 13 181
Country subdivision (NUTS): Stockholms län (SE110)
Country: Sweden
Contact point: Johanna Åslund
Telephone: +46704311257
Roles of this organisation:
Buyer
Organisation providing additional information about the procurement procedure
8.1 ORG-0002
Official name: Förvaltningsrätten i Stockholm
Registration number: 202100-2742
Postal address: Tegeluddsvägen 1
Town: Stockholm
Postcode: 11541
Country subdivision (NUTS): Stockholms län (SE110)
Country: Sweden
Telephone: +46 856168000
Roles of this organisation:
Review organisation
Organisation providing more information on the review procedures
8.1 ORG-0003
Official name: Strandberg & Haage AB
Registration number: 556707-7077
Postal address: Drottninggatan 94
Town: Stockholm
Postcode: 111 36
Country subdivision (NUTS): Stockholms län (SE110)
Country: Sweden
Contact point: Jan Borg
Telephone: 0708388505
Roles of this organisation:
Tenderer
8.1 ORG-0004
Official name: Prime Public Relations i Sverige AB
Registration number: 556551-0178
Postal address: Slussplan 9 Box 38065
Town: Stockholm
Postcode: 10064
Country subdivision (NUTS): Stockholms län (SE110)
Country: Sweden
Contact point: Sofia Lagerbielke
Telephone: 08-503 146 00
Roles of this organisation:
Tenderer
8.1 ORG-0005
Official name: Obeya AB
Registration number: 559013-5439
Postal address: UPPLANDSGATAN 7
Town: Stockholm
Postcode: 11123
Country subdivision (NUTS): Stockholms län (SE110)
Country: Sweden
Contact point: Maria Hazard
Telephone: 0703559070
Roles of this organisation:
Tenderer
8.1 ORG-0006
Official name: Marczak Utterström Communications
Size of the economic operator: Small
Registration number: 559470-9379
Postal address: Upplandsgatan 11
Town: Stockholm
Postcode: 11123
Country subdivision (NUTS): Stockholms län (SE110)
Country: Sweden
Contact point: Sara Marczak
Telephone: 0708-915554
Roles of this organisation:
Tenderer
Winner of these lots: LOT-0001
8.1 ORG-0007
Official name: Andréasson Public Relations ANPR AB
Registration number: 556585-2000
Postal address: Torstenssonsgatan 4
Town: Stockholm
Postcode: 114 56
Country subdivision (NUTS): Stockholms län (SE110)
Country: Sweden
Contact point: Ulrika Borg
Telephone: 0722375859
Roles of this organisation:
Tenderer
Notice information
Notice identifier/version: 505df5b7-b7e4-4402-afa8-98d7b64feea8 - 01
Form type: Result
Notice type: Contract or concession award notice – standard regime
Notice dispatch date: 06/05/2026 14:37 +02:00
Languages in which this notice is officially available: Swedish