1.1 Buyer
Official name: Luleå kommun
Legal type of the buyer: Regional authority
Activity of the contracting authority: General public services
KLF 2023/779 - Kommunikationstjänster Luleå kommun
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SWEDEN: ADVERTISING AND MARKETING SERVICES
KOMMUNIKATIONSTJÄNSTER LULEÅ KOMMUN
Contract or concession award notice – standard regime
1. Buyer
2. Procedure
2.1 Procedure
Title: Kommunikationstjänster Luleå kommun
Description: Upphandlingen avser Luleå kommun samt två (2) av de kommunala bolagen Nordiskt FlygTeknikCentrum AB och Luleå Kommunföretag AB behov av kommunikationstjänster. Upphandlingen omfattar tre (3) stycken delområden: Delområde 1: Kommunikationsbyrå. Delområde 2: PR- /PA Byrå. Delområde 3: Mediebyrå.
Procedure identifier: 896f9273-d275-4b86-ac20-d125927cbec7
Internal identifier: KLF 2023/779
Type of procedure: Open
The procedure is accelerated: no
Justification for the accelerated procedure:
Main features of the procedure:
2.1.1 Purpose
Main nature of the contract: Services
Main classification (cpv): 79340000 Advertising and marketing services
Additional classification (cpv): 79341000 Advertising services
Additional classification (cpv): 79341100 Advertising consultancy services
Additional classification (cpv): 79341200 Advertising management services
Additional classification (cpv): 79341400 Advertising campaign services
Additional classification (cpv): 79342000 Marketing services
Additional classification (cpv): 79342100 Direct marketing services
Additional classification (cpv): 79342200 Promotional services
Additional classification (cpv): 79413000 Marketing management consultancy services
2.1.2 Place of performance
Country subdivision (NUTS): Norrbottens län (SE332)
Country: Sweden
Additional information: -
2.1.3 Value
Estimated value excluding VAT: 60 000 000 Swedish krona
Maximum value of the framework agreement: 60 000 000 Swedish krona
2.1.4 General information
Legal basis:
Directive 2014/24/EU
5. Lot
5.1 Lot technical ID: LOT-0001
Title: Delområde 1: Kommunikationsbyrå
Description: Leverantören ska erbjuda både strategisk- och taktiskt kreativ kommunikationsrådgivning, och som spänner över såväl nationella som internationella perspektiv.
Internal identifier: Delområde 1: Kommunikationsbyrå
5.1.1 Purpose
Main nature of the contract: Services
Main classification (cpv): 79340000 Advertising and marketing services
Additional classification (cpv): 79341000 Advertising services
Additional classification (cpv): 79341100 Advertising consultancy services
Additional classification (cpv): 79341200 Advertising management services
Additional classification (cpv): 79341400 Advertising campaign services
Additional classification (cpv): 79342000 Marketing services
Additional classification (cpv): 79342100 Direct marketing services
Additional classification (cpv): 79342200 Promotional services
Additional classification (cpv): 79413000 Marketing management consultancy services
5.1.2 Place of performance
Country subdivision (NUTS): Norrbottens län (SE332)
Country: Sweden
Additional information: -
5.1.3 Estimated duration
Start date: 01/07/2024
Duration end date: 30/06/2026
5.1.6 General information
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): no
5.1.7 Strategic procurement
Aim of strategic procurement: Fulfilment of social objectives
Social objective promoted: Employment opportunities for the long-term unemployed, disadvantaged and/or for persons
with disabilities
Social objective promoted: Gender equality
5.1.10 Award criteria
Criterion:
Type: Quality
Name:
Description:
Description of the method to be used if weighting cannot be expressed by criteria:
Justification for not indicating the weighting of the award criteria:
5.1.15 Techniques
Framework agreement:
Framework agreement, without reopening of competition
Information about the dynamic purchasing system:
No dynamic purchase system
5.1.16 Further information, mediation and review
Review organisation: Förvaltningsrätten i Luleå
Organisation providing additional information about the procurement procedure: Luleå kommun
5.1 Lot technical ID: LOT-0002
Title: Delområde 2: Public Relations- & Public Affairs Byrå
Description: Leverantören ska erbjuda stöd och kompetens för att utveckla beställarens arbete med PR och öka beställarens synlighet i press och media och som spänner över såväl nationella som internationella perspektiv. Leverantören ska också tillgodose behovet av stöd vid systematiskt påverkansarbete som bidrar till beställarens framtida utveckling; lokalt, regionalt, nationellt och internationellt.
Internal identifier: Delområde 2: Public Relations- & Public Affairs Byrå
5.1.1 Purpose
Main nature of the contract: Services
Main classification (cpv): 79340000 Advertising and marketing services
Additional classification (cpv): 79341000 Advertising services
Additional classification (cpv): 79341100 Advertising consultancy services
Additional classification (cpv): 79341200 Advertising management services
Additional classification (cpv): 79341400 Advertising campaign services
Additional classification (cpv): 79342000 Marketing services
Additional classification (cpv): 79342100 Direct marketing services
Additional classification (cpv): 79342200 Promotional services
Additional classification (cpv): 79413000 Marketing management consultancy services
5.1.2 Place of performance
Country subdivision (NUTS): Norrbottens län (SE332)
Country: Sweden
Additional information: -
5.1.3 Estimated duration
Start date: 01/07/2024
Duration end date: 30/06/2026
5.1.6 General information
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): no
5.1.7 Strategic procurement
Aim of strategic procurement: Fulfilment of social objectives
Social objective promoted: Employment opportunities for the long-term unemployed, disadvantaged and/or for persons
with disabilities
Social objective promoted: Gender equality
5.1.10 Award criteria
Criterion:
Type: Quality
Name:
Description:
Description of the method to be used if weighting cannot be expressed by criteria:
Justification for not indicating the weighting of the award criteria:
5.1.15 Techniques
Framework agreement:
Framework agreement, without reopening of competition
Information about the dynamic purchasing system:
No dynamic purchase system
5.1.16 Further information, mediation and review
Review organisation: Förvaltningsrätten i Luleå
Organisation providing additional information about the procurement procedure: Luleå kommun
5.1 Lot technical ID: LOT-0003
Title: Delområde 3: Mediebyrå
Description: Leverantören ska erbjuda beställaren stöd, rådgivning och konkreta insatser för synlighet i valda kanaler mot prioriterade målgrupper. Rätt budskap, för rätt målgrupp, i rätt kanal. Regionalt, nationellt och internationellt.
Internal identifier: Delområde 3: Mediebyrå
5.1.1 Purpose
Main nature of the contract: Services
Main classification (cpv): 79340000 Advertising and marketing services
Additional classification (cpv): 79341000 Advertising services
Additional classification (cpv): 79341100 Advertising consultancy services
Additional classification (cpv): 79341200 Advertising management services
Additional classification (cpv): 79341400 Advertising campaign services
Additional classification (cpv): 79342000 Marketing services
Additional classification (cpv): 79342100 Direct marketing services
Additional classification (cpv): 79342200 Promotional services
Additional classification (cpv): 79413000 Marketing management consultancy services
5.1.2 Place of performance
Country subdivision (NUTS): Norrbottens län (SE332)
Country: Sweden
Additional information: -
5.1.3 Estimated duration
Start date: 01/07/2024
Duration end date: 30/06/2026
5.1.6 General information
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA): no
5.1.7 Strategic procurement
Aim of strategic procurement: Fulfilment of social objectives
Social objective promoted: Employment opportunities for the long-term unemployed, disadvantaged and/or for persons
with disabilities
Social objective promoted: Gender equality
5.1.10 Award criteria
Criterion:
Type: Quality
Name:
Description:
Description of the method to be used if weighting cannot be expressed by criteria:
Justification for not indicating the weighting of the award criteria:
5.1.15 Techniques
Framework agreement:
Framework agreement, without reopening of competition
Information about the dynamic purchasing system:
No dynamic purchase system
5.1.16 Further information, mediation and review
Review organisation: Förvaltningsrätten i Luleå
Organisation providing additional information about the procurement procedure: Luleå kommun
6. Results
Value of all contracts awarded in this notice: 60 000 000 Swedish krona
6.1 Result lot ldentifier: LOT-0001
At least one winner was chosen.
6.1.2 Information about winners
Winner:
Official name: Brightnest Communication AB
Tender:
Tender identifier: 3
Identifier of lot or group of lots: LOT-0001
Subcontracting: No
Contract information:
Identifier of the contract: Contract 209140 (0001)
Date on which the winner was chosen: 03/06/2024
Date of the conclusion of the contract: 17/06/2024
The contract is awarded within a framework agreement: no
Winner:
Official name: YOURS KOMMUNIKATIONSBYRÅ I LULEÅ AB
Tender:
Tender identifier: 6
Identifier of lot or group of lots: LOT-0001
Subcontracting: Yes
Contract information:
Identifier of the contract: Contract 209143 (0002)
Date on which the winner was chosen: 03/06/2024
Date of the conclusion of the contract: 17/06/2024
The contract is awarded within a framework agreement: no
6.1.3 Non-winning tenderers:
Tenderer:
Official name: Oh My Interactive AB
Tenderer:
Official name: Prime Public Relations i Sverige AB
Tenderer:
Official name: Rud Pedersen Public Affairs Company Stockholm AB
Tenderer:
Official name: Kid Collective AB
Tenderer:
Official name: GEEKTOWN kommunikationsbyrå ekonomisk förening
Tenderer:
Official name: Vinter AB
6.1.4 Statistical information
Received tenders or requests to participate:
Type of received submissions: Tenders
Number of tenders or requests to participate received: 8
6.1 Result lot ldentifier: LOT-0002
At least one winner was chosen.
6.1.2 Information about winners
Winner:
Official name: Rud Pedersen Public Affairs Company Stockholm AB
Tender:
Tender identifier: 5
Identifier of lot or group of lots: LOT-0002
Subcontracting: Not yet known
Contract information:
Identifier of the contract: Contract 209142 (0003)
Date on which the winner was chosen: 03/06/2024
Date of the conclusion of the contract: 17/06/2024
The contract is awarded within a framework agreement: no
6.1.3 Non-winning tenderers:
Tenderer:
Official name: Oh My Interactive AB
Tenderer:
Official name: Prime Public Relations i Sverige AB
Tenderer:
Official name: Kid Collective AB
Tenderer:
Official name: Friends Agenda AB
6.1.4 Statistical information
Received tenders or requests to participate:
Type of received submissions: Tenders
Number of tenders or requests to participate received: 4
6.1 Result lot ldentifier: LOT-0003
At least one winner was chosen.
6.1.2 Information about winners
Winner:
Official name: Nowa Kommunikation AB
Tender:
Tender identifier: 2
Identifier of lot or group of lots: LOT-0003
Subcontracting: Not yet known
Contract information:
Identifier of the contract: Contract 209139 (0004)
Date on which the winner was chosen: 03/06/2024
Date of the conclusion of the contract: 17/06/2024
The contract is awarded within a framework agreement: no
6.1.3 Non-winning tenderers:
Tenderer:
Official name: Oh My Interactive AB
Tenderer:
Official name: Brightnest Communication AB
Tenderer:
Official name: Context Media AB
Tenderer:
Official name: Kid Collective AB
6.1.4 Statistical information
Received tenders or requests to participate:
Type of received submissions: Tenders
Number of tenders or requests to participate received: 5
8. Organisations
8.1 ORG-0001
Official name: Luleå kommun
Registration number: 212000-2742
Postal address: Luleå kommun
Town: Luleå
Postcode: 971 85
Country: Sweden
Contact point: Marie-Helen Gidlund
Telephone: +46 730966918
Roles of this organisation:
Buyer
Organisation providing additional information about the procurement procedure
8.1 ORG-0002
Official name: Förvaltningsrätten i Luleå
Registration number: 202100-2742
Postal address: Skeppsbrogatan 43
Town: Luleå
Postcode: 97231
Country: Sweden
Telephone: +46 920295490
Roles of this organisation:
Review organisation
8.1 ORG-0003
Official name: Oh My Interactive AB
Registration number: 556708-6433
Postal address: Brännkyrkagatan 62
Town: Stockholm
Postcode: 118 23
Country: Sweden
Contact point: Hanna Nilsson
Telephone: 020-103020
Roles of this organisation:
Tenderer
8.1 ORG-0004
Official name: Brightnest Communication AB
Registration number: 556758-0674
Postal address: Kyrkogatan 16
Town: LULEÅ
Postcode: 97232
Country: Sweden
Contact point: Therese Brun
Telephone: 010-2511940
Roles of this organisation:
Tenderer
Winner of these lots: LOT-0001
8.1 ORG-0005
Official name: Prime Public Relations i Sverige AB
Registration number: 556551-0178
Postal address: Slussplan 9 Box 38065
Town: Stockholm
Postcode: 10064
Country: Sweden
Contact point: Rebecka Bjuremalm
Telephone: 08-503 146 00
Roles of this organisation:
Tenderer
8.1 ORG-0006
Official name: Rud Pedersen Public Affairs Company Stockholm AB
Registration number: 556867-8824
Postal address: Klarabergsgatan 60
Town: Stockholm
Postcode: 111 21
Country: Sweden
Contact point: Kathrin Österlund
Telephone: 0735924202
Roles of this organisation:
Tenderer
Winner of these lots: LOT-0002
8.1 ORG-0007
Official name: YOURS KOMMUNIKATIONSBYRÅ I LULEÅ AB
Registration number: 556582-3407
Postal address: Lulsundsgatan 16
Town: LULEÅ
Postcode: 97241
Country: Sweden
Contact point: Janine Gracia
Telephone: 070 - 858 32 32
Roles of this organisation:
Tenderer
Winner of these lots: LOT-0001
8.1 ORG-0008
Official name: Kid Collective AB
Registration number: 556408-9828
Postal address: Box 4303
Town: Stockholm
Postcode: 10267
Country: Sweden
Contact point: Ursula Borg
Telephone: 08-678 59 00
Roles of this organisation:
Tenderer
8.1 ORG-0009
Official name: GEEKTOWN kommunikationsbyrå ekonomisk förening
Registration number: 769622-7433
Postal address: Skomakargatan 32D
Town: LULEÅ
Postcode: 97241
Country: Sweden
Contact point: Kristin Lindqvist
Telephone: 070-395 76 40
Roles of this organisation:
Tenderer
8.1 ORG-0010
Official name: Vinter AB
Registration number: 556260-9585
Postal address: Storgatan 24
Town: LULEÅ
Postcode: 97232
Country: Sweden
Contact point: Magnus Ahlqvist
Telephone: 070-2898980
Roles of this organisation:
Tenderer
8.1 ORG-0011
Official name: Friends Agenda AB
Registration number: 556786-3575
Postal address: Åsögatan 115, nb
Town: Stockholm
Postcode: 11624
Country: Sweden
Contact point: Magnus Hjelmare
Telephone: 0709896111
Roles of this organisation:
Tenderer
8.1 ORG-0012
Official name: Nowa Kommunikation AB
Registration number: 556693-2603
Postal address: Södra Hamngatan 35
Town: Göteborg
Postcode: 411 14
Country: Sweden
Contact point: Anders Wallqvist
Telephone: 031-7127301
Roles of this organisation:
Tenderer
Winner of these lots: LOT-0003
8.1 ORG-0013
Official name: Context Media AB
Registration number: 556962-7903
Postal address: Flottargatan 3
Town: Umeå
Postcode: 90421
Country: Sweden
Contact point: Erik Walden
Telephone: 0709-267531
Roles of this organisation:
Tenderer
11. Notice information
11.1 Notice information
Notice identifier/version: d609de0d-1973-45c8-a161-bb17060f4d50 - 01
Form type: Result
Notice type: Contract or concession award notice – standard regime
Notice dispatch date: 24/07/2024 15:39 +02:00
Languages in which this notice is officially available: Swedish